Overview
Jes Loves Interior needed an e‑commerce site that balanced visual inspiration with effortless purchasing. The old site was pretty but slow, and key buying actions were hidden behind too many steps.
The Challenge
- Product discovery friction on mobile; filtering and search were underutilized.
- Unclear shipping and returns created hesitation at checkout.
- Slow image-heavy templates hurt performance and SEO.
Strategy
- Design a clear product taxonomy and faceted filters surfaced on mobile.
- Optimize PDP and cart with visible trust signals, shipping estimates, and clear CTAs.
- Performance-first build with image optimization, lazy-loading, and semantic structure.
Execution
We shipped a modern storefront with reusable components, fast image delivery, and streamlined cart. We clarified copy, added helpful micro‑UX, and ensured Lighthouse green across core pages.
